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With over 20 years experience as an interdisciplinary digital creative, based in London, I have led and art directed digital projects for globally recognised brands such as Intel, Vodafone and Hackett, stretching across a large variety of sectors.

I have been integral in wireframing, prototyping and designing for high traffic, multi-language, device ready websites and campaigns. I also have an exceptionally firm knowledge of front end development and CMS integration.

Artful Pixel Ltd is registered as a preferred supplier and Digital Outcomes Specialist (DOS4) for HM Governments Crown Commercial Service.


PHONES Caterpillar, better known for their industrial machines and clothing entered the mobile phone sector. They required websites, social media strategies and above/below the line advertising.

CAT Phones Website My role: lead digital designer, prototyping, ux/ui design and wireframing

This website was a real challenge. As well making the transition to a fully responsive environment, the client wanted to incorporate tools and API’s that needed to be pulled in dynamically from third party providers. These tools included a virtual, self diagnostic mobile phone for each phone model, tech specs and 3D instructions. We liased with third parties and developers to make this possible. We also worked with the planning team to create user personas which would inform all of the work we ended up doing for CAT.

Homepage with S50 Promo Banner

Smartphones Section

Individual Phone details

News, Accessories, Support

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Campaign Microsites My role: lead digital designer, prototyping, ux/ui design and wireframing and a bit of video post production!


We went out and did a photoshoot and also shot a 30 second advert as part of a campaign to release the B15 Smartphone. We produced landing pages that would compliment these TV ads and provide a special offer from Sky TV. Alongside this, we edited the original TV ad slightly before it was placed online.


CAT produced a video that featured a digger being driven over hundreds of CAT smartphones. Below is the campaign landing page that we produced for this promotional video.

Social Media Campaigns My role: conceptualisation and advanced photoshop compositing.

Having designed and set up pages for social media, we started to come up with a social strategy. The concept was interesting and unusual situations you might find a CAT Phone placed in. The brief was to emphasise some of the phones “Rugged” key features and get a bit of a buzz going.

The Big Bus Challenge My role: conceptualisation and advanced photoshop compositing

We entered CAT into the Transport for London “BIG BUS” challenge. This involved coming up with a novel piece of advertising that would feature on one of Londons infamous red double decker buses. We ended up shortlisted for the national finals and invited to the awards ceremony. Unfortunately we didn’t win but my final design was featured in Campaign magazine.

London Bus T Side Advert

phone in crushed metal